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Conferences can serve as great opportunities to connect with prospective customers and allies, as well as gain a wealth of knowledge that can help your business flourish. Before you attend your next meeting, here are some game-changing tips to consider, so that you can get the most out of the experience.

Reaching a sea of prospective clients or customers via email can be a very efficient strategy for marketing a business, but the boundaries between being professional and disreputable are vague.

With so many of us glued to our smartphones and devices throughout the day, it is no wonder why the marketing industry is bursting with creative new strategies to promote businesses. Walk into any marketing agency, and you will notice a massive team of specialized employees buzzing around the office, bouncing brilliant ideas off of each other and tapping away at their computers.

It is important for your company to have an online presence with LinkedIn.com.

We know what you’re thinking. “How will creating a LinkedIn account and remaining active help my business?”

Fruit, vegetables, appetizers are all on the table for creative fun display. Take a look at the cool things you can do to impress your guests. You don’t have to be a crafty person to make a presentation that stands out on its own. This year, get into the spirit by dressing up some of your favorite recipes with w little fun that your guests will remember.

You may think that you have struck gold with a seemingly path breaking product. You may claim that you offer among the most efficient services! But it does not only matter how path breaking your product is and how efficient your services are! In today’s competitive times, what also matters is the way you promote your products and services.

In today’s competitive atmosphere it seems more and more difficult to get your brand the attention it deserves. While there are a plethora of marketing tactics you can use to improve your visibility, more and more businesses are turning to influencer marketing to help cut through the clutter.

In an era when we can instantly communicate with customers, hosting a conference may seem unnecessary, but live events are still powerful tools in building loyalty, developing customer relationships and generating excitement about your product.

With competition and technology constantly evolving, companies in all types of industries need to consistently find new ways to get their products and services in front of receptive audiences. As a marketing expert, I believe one of the most promising strategies for businesses is interactive marketing, otherwise called trigger-based or event-based marketing. It's a form of digital outreach that's initiated by the consumer and is currently being used by banks, hospitals, airports, and many different types of retail stores.

Robotics is here to stay. Look around you and you will find that AI has infiltrated every aspect of our human culture from video games to home servants, from security to the way we drive our car. It has become an integral part of our everyday life. It has also become an integral part of our professional life. You will find technological advances in manufacturing, medicine, sports and many other professions, including marketing.

Whatever industry you are in, a business professional knows trade shows. Yet whatever role you play–attendee, educator, exhibitor, sponsor–you should know marketing at trade shows is changing. Exhibit booths and showroom floors are going high tech.

Science fiction movies and novels have been harbingers of future dystopias ruled by malevolent artificial intelligence, but when it comes to business, artificial intelligence (AI) should be embraced, not feared. AI's role in the future of product design and marketing communications is bright.